WASHINGTON – The technology hub of Irvine, Calif., will soon be home to a new lending technology innovation lab for credit unions, a place for industry leaders to bring their ideas, test them and potentially see them come to life in the real world.
The Ontario, Calif.-based auto lending CUSO CU Direct plans to move its marketing team to the new Innovation Lab's open office space next week and has a grand opening event scheduled for March 22, CU Direct President/CEO Tony Boutelle told CU Times Tuesday at CUNA's Governmental Affairs Conference.
According to a flyer for the new location, "The Innovation Lab brings together credit union leaders with a proven innovation process to create market advantage" and "offers an environment dedicated to designing, prototyping and developing transformative lending technology that improves credit union member experiences."
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