To receive the designation of Juntos Avanzamos, which means "together we advance," credit unions must demonstrate a strategic plan for improving service to Hispanics, offer bilingual services and information, and collaborate with community organizations that support Hispanics. Credit unions also must offer affordable products and services relevant to the immigrant consumer, and provide financial education in Spanish and English.

"Joining this important movement advances the people helping people philosophy that is the foundation of credit unions," LSCU president/CEO Patrick La Pine, said. "This program unites us in helping an underserved part of our population to establish themselves financially. It's a win-win for everyone, including our league, our credit unions, and our expanding membership." 

LaPine said the league will organize two workshops – one in Alabama and one in Florida – to educate credit unions about the designation and how best to design programs to meet the needs of unbanked or underserved Hispanic communities.

"Hispanic immigrants contribute to our local economies by paying taxes, establishing small businesses and creating jobs," Pablo DeFilippi, the Federation's senior vice president of membership and network engagement, said in a prepared statement. "With their tradition of service, credit unions can help unbanked and underbanked Hispanic consumers build assets toward a more secure economic future for themselves and all Americans."