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Content Drives E-Commerce: Study

A new report reveals that it's time to reinvent the e-commerce experience for millennials and consumers.

By Roy Urrico | Updated on February 27, 2017

Incomplete content deters almost all online shoppers from completing a purchase according to Irvine, Calif., Episerver’s “Reimagining Commerce,” a report that shows online shoppers with high expectations for e-commerce listings.

The Episerver’s survey of more than 1,100 consumers emphasizes the necessity of delivering complete and accurate content in the e-commerce landscape. The findings also show that brands are lagging when it comes to their digital experiences.

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Roy Urrico

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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