A new professional life, a gleaming demeanor and a true sense of community. When you meet and get to know Misty Lester Reed, those are the three areas that truly stand out in your mind. As Freedom First Credit Union's SVP of business lending operations, Reed has spent nearly two years crafting, creating and organizing a new lending environment in rural Virginia.
As CU Times' Trailblazer Award winner for Lending Officer of the Year, Reed has quickly jumped to the top of the pile when it comes to true cooperative credit union leadership.
"Our team has been working so hard for our community and this award is really a sense of validation that we're on the right track," Reed said.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
