Innovation is key to the long-term success of any credit union – particularly as it relates to member service. Credit unions have invested heavily in technology to support their digital banking platforms and savvy credit unions are recognizing the value of doing the same within the branch. Members have come to expect greater levels of convenience and functionality through the branch as they have from mobile and online channels.

All too often, however, when members venture into their local credit union branch, they still encounter processes that may have not been updated in decades. In today's hyper-competitive business environment, this is highly unfavorable. Despite what many in the industry think they know relative to branch banking, the branch remains a vital component to the credit union-member relationship as consumers continue to show a desire to access their local branch. Forward-thinking credit unions are working to ensure that branch technology and mobile technology are integrated to provide a consistent level of service regardless of delivery channel. Just as features like mobile check deposit have helped engage consumers through the mobile channel, innovative branch technology like instant issuance is achieving the same results within the branch environment.

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