WEST

The $3.1 billion Redwood Credit Union in Santa Rosa, Calif., hired Lisa Heath as EVP/chief financial and risk officer. Heath will oversee the accounting and finance departments, risk management and wealth management services, as well as RCU Services Group, RCU's wholly-owned subsidiary that offers auto sales and insurance services. She will be instrumental in the development of the credit union's long-term planning, programs and strategies. Heath comes to RCU from the $4.4 billion OnPoint Community Credit Union in Portland, Ore., where she served as controller.

The $8 million Florist Federal Credit Union in Roswell, N.M., hired Cisco Malpartida Smith as president/CEO. Malpartida Smith most recently served as vice president of products and strategy for GTE Financial and prior to that Malpartida Smith worked for Boeing Employees' Credit Union in Tukwila, Wash., in various management roles. Smith's credit union career spans a broad set of positions in strategy, marketing, lending, business development, product development, branch operations, political advocacy and community relations. Smith is replacing Kenn Bell, who is retiring as president/CEO after six years of service at the credit union.