If the economy continues its strong positive momentum, 2017 could turn out to be a great year especially for credit unions that capitalize on marketing strategies and tactics to reach members, millennials, and Generation Z who are feeling pretty optimistic about the future.

Marketing experts, consultants and executives share their insights about what marketing trends credit unions are expected to focus on in the New Year for these expected member and loan growth opportunities.

"A lot of millennials graduated from college into a job market that was horrific, but that has improved dramatically over the last few years, and I think the job market will continue to do well over the next few years," Andy Reed said, who chairs CUNA's Marketing and Business Development Council and serves as president/CEO of the $23 million Texas People Federal Credit Union in Fort Worth. "I think you'll see more young people leave their parent's home, so they'll be looking to build their credit, they'll be buying their first cars or they'll be buying their first homes."