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A Generation Waiting to be Served by Credit Unions: Filene

The Sandwich Generation is looking for financial services from credit unions according to a new report from Filene Research Institute.

By Michael Ogden | Updated on December 28, 2016

CU Times Online ExclusiveThere’s a growing population of middle-aged adults taking care of their children and their parents at the same time – this is the Sandwich Generation. In a new study, “Relieve the Squeeze: The Sandwich Generation,” released by Filene Research Institute, it stated, “The burden of supporting two generations at once can be financially draining.”

According to Stephanie Galligan, research manager for the Madison, Wis.-based think tank, 47% of the seven to ten million adults in the Sandwich Generation are between the ages of 40 and 59 years-old. And within that population, there are a lot of financial needs not being met by credit unions. “By recognizing the unique needs of this group, credit unions have an opportunity to help their members navigate the difficulties of supporting both parents and children,” said Galligan.

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