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Credit Union Marketing: Looking Ahead to 2017

Credit union marketing executive shares marketing strategies to consider in 2017.

By Michael Ogden | Updated on December 20, 2016
Traditional and digital marketing truly comes down to understanding member behavior. Alan Bergstrom, chief marketing officer for the Farmington Hills, Mich.-based Community Choice Credit Union, during an interview with CU Times, discussed what’s ahead for credit union marketing executives in 2017. For Bergstrom, he believes 2017 will be a bigger leap into the digital space.  

“People will continue to spend more time online, whether it’s on their smartphone or on their tablets,” Bergstrom said. “And we need to be where they are. So, we’ve got to be more digital.”

Looking back on 2016, Bergstrom noted that his credit union made a specific choice to combine the traditional marketing spaces, such as newspapers, and the digital spaces, such as social media. “We learned pretty quickly that, as a credit union, you can’t have the same marketing messages for both because the audiences are different.”

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