Stoked by the U.S. EMV shift, financial institutions and retailers can expect holiday card-not-present fraud rates to increase 43% by volume and 31% by value according to ACI Worldwide research.

The Naples, Fla.-based ACI Worldwide's Holiday Trends Report found fraudsters more effectively deterred from in-store fraud, shifting their focus online following the U.S. adoption of EMV chip cards, which protects present card data through encryption.

The new benchmark data also projects fraud and new business growth rising at the same rate globally, compared with the same period last year, and lower ticket prices on fraudster-targeted gifts and products.

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