While credit unions continue to adapt to the mobile-first era, a new study from Santa Barbara, Calif.-based Invoca, found that consumers rely heavily on offline interactions when making important financial decisions.

The call-intelligence company's State of the Consumer Banking Experience surveyed more than 1,200 U.S. adults who have taken out a loan greater than $15,000 in the last three years to understand how consumer interactions with a financial institutions influences their banking decisions.

The U.S. financial services industry will spend $8.37 billion on digital advertising in 2016, a 14.5% gain from 2015 according to the eMarketer report.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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