There are benefits to satisfying the mobile experience expectations of millennials for financial institutions, and especially credit unions. However, the business opportunity to please older millennials might be even more rewarding.
Not all millennials think alike according to a report, "The Millennial Influence: How Their Love of Mobile Shapes Commerce," conducted by Black Diamond, Wash,-based Osterman Research on behalf of San Diego-based Mitek.
The survey of more than 3,000 smartphone-equipped millennials in the U.S. studied a variety of topics related to mobile device use, purchase habits, desire to use mobile devices more extensively, and their financial goals. The report also separated millennials into three age groups: younger millennials (18 to 22), mid-range millennials (23 to 28) and older millennials (29 to 34).
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
