In a world rapidly becoming more technologically focused every day, it is increasingly important to direct efforts toward building and maintaining strong, personal relationships with your credit union members digitally. While the virtual space might seem like a roadblock on the path to forging meaningful connections, there are aspects of technology that can be harnessed to generate valuable member touchpoints in new and exciting ways. Digital platforms and emerging technology solutions are meant to be bridges, not barriers. 

When communicating with your members digitally, it is important to be concise and direct. Similar to interpersonal relationships, you do not want to come across as overwhelming or, to be frank, annoying. No one wants to be overloaded with information, no matter its relevancy, or contacted so frequently it borders on harassment. Just like walking a tightrope, it is all about achieving balance—you must find a way to convey information in a pointed, easily digestible manner that will be appreciated, not dreaded or ignored.

Think of your digital channels as new-age education tools that can empower your members with information, insight and inspiration. Share helpful tips and tricks, company announcements and snippets of your credit union's culture and workforce through your social media accounts and your credit union's blog. Build trust with your audience by sharing economic trends and other relevant data that can help your members make better financial decisions. A tireless focus on creating and sharing quality content will increase your credit union's digital engagement, and result in increased positive sentiment throughout the member journey.