Credit unions need to find the risks versus rewards balance when using social media, mobile and web communications.
"It is the intersection of those three things that is really going to change the game from a compliance standpoint," said Mike Pagani, senior director of product marketing and chief evangelist for Portland, Oregon archiving and compliance solutions firm Smarsh.
Financial institutions employ social media to help generate new business and present a vibrant interactive consumer environment. "Competition is forcing every firm to use social media. They know it is no longer an option," Pagani emphasized.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
