Marketing experts are divided over whether the Wells Fargo fraud fiasco will open up marketing opportunities for credit unions.

The extensive and shocking revelations of the Wells Fargo scheme are likely to stay in the headlines for several weeks or longer as new information surfaces, including the possibility of criminal liabilities after the FBI concludes its investigation.

Some marketers believe conditions are ripe for credit unions to indirectly reference the Wells Fargo fraud by contrasting it with the cooperative differences. Other marketers, however, contend it's best to stay away from the national controversy because it may make cast credit unions in a negative light. What's more, some credit unions also have an aggressive sales culture and pointing fingers of shame on Wells Fargo may come back to haunt them someday.