An aggressive social media campaign enabled the $1.4 billion Honolulu-based Hawaii State Federal Credit Union to make technological and marketing strides with its members that rival its competition on the islands.
Since launching its Facebook presence in 2013, Hawaii State FCU has gained 11,000 followers, representing more than 10% of its 90,000-plus member base, giving it the largest fan base of any credit union in the state.
In a small state like Hawaii, businesses tend to thrive when they are successful at building intimate community relationships, something Hawaii State FCU, which has nine branches, said it has been able to achieve online using its website and mobile platform, social media (notably Facebook and Yelp), and email marketing.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
