One of my first professional mentors loved the saying, "Plan your work, work your plan." As a young marketer, it was a response to everything I wanted to do. I hated it at the time but grew to love it throughout my career.

Over the years, it has served me well. When it comes to social media, it's an adage that couldn't hold more truth.

Of all the content I produce and consultations or services provided by the Credit Union Consulting Group, social media is far and away the highest in demand topic.

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