Social media. Those two words can strike fear into the heart of many a marketer, but it doesn't have to be that way. The key is breaking this overwhelming topic into digestible steps. Here are 10 easy-to-chew-on tips that can help elevate your credit union's social presence immediately.

1. Develop a clearly-defined social media policy

Before you dive head first into the deep end of the social media ocean, you must have a flotation device handy and your goggles strapped on tightly. Your social media policy will serve as your lifesaver. A well-rounded policy is critical to the long-term growth and success of your social media plan, and should include the social media philosophy of your institution. Why are you active on social media and what purpose does social media serve your credit union? The policy should define the platforms on which you have a presence, how you will respond to questions and criticism, and at what levels you expect your employees to participate. Lastly, consider including member guidelines that highlight acceptable topics to discuss openly on social media and tips for preventing fraud.