BALANCE announced Thursday it has acquired Subcat Media's suite of youth and family financial education programs, expanding the generational scope of its 47-year mission to provide comprehensive financial education and counseling.
BALANCE, a non-profit based in Concord, Calif., will combine its financial wellness programs, educational resources, and housing and credit counseling with Subcat Media's youth programs, online modules, content library and social media insight.
As part of the acquisition, the Subcat Media staff will join the BALANCE team, remaining in Fullerton, Calif., and functioning as the company's new marketing division. They will also work to develop custom education programs for financial institutions, as well as provide product development support. Subcat Media's president and CEO, James Flores, will oversee the new division as vice president of marketing and education.
Kathryn J. Davis, president and CEO of BALANCE, praised Subcat Media for its generational insight and understanding of the digital landscape. Its programs, which are largely provided through credit unions, are the M3 Money Club® for kids ages 6-12, Elements of Money® for teens ages 13-18 and Buckaroo Family™ for young parents.
Davis called the programs "the best youth financial education programs in the market today," and she said, they "will be an excellent complement to BALANCE's comprehensive suite of financial education programs and counseling resources."
When children join the M3 Money Club, they become part of a league of superheroes tasked with learning positive money skills. The program features a kid-friendly website filled with activities, comics, puzzles and stories.
Elements of Money utilizes social media with fully-managed marketing campaigns and contests to deliver financial education to today's tech-enabled generation. It's driven by a co-branded website featuring articles, podcasts, videos and quizzes.
Buckaroo Family is a social initiative dedicated to helping young parents nurture money-smart families. It is anchored by a family-friendly financial website and multi-platform social media presence.
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