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Top 10 Communication Strategies Behind Every Successful Card Program

To generate the member engagement and excitement your card program deserves, comprehensive marketing support is imperative.

By CO-OP Financial Services | Updated on August 23, 2016
As any financial institution will attest, a lot of time, energy and resources go into developing a best-in-class card program – and for good reason. Offering just the right mix of credit and debit card products is one of the most valuable services you can provide to members.

To help you generate all the member engagement and excitement your card program deserves, comprehensive marketing and communications support is imperative. Here are CO-OP’s top 10 strategies for success:

1. Know your membership. This means leveraging advanced technologies that deliver data access and analysis reporting. Understanding member spend patterns, behaviors and preferences are critical to determining new product direction, targeted marketing segments, and the promotions and offers to execute to reach the maximum potential in your portfolio.   

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