People walking the streets hunting magical creatures with their mobile phones might be a fad, a harbinger of social behaviors to come or a test of credit unions' agility in responding to their members' interests.

Or it might be all of the above.

In any case, Pokémon Go has been the summer phenomenon, especially for the millennial generation coveted by credit unions. While many credit unions have ignored the trend, some have incorporated it into ongoing marketing efforts in a like spirit of playfulness.

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Jim DuPlessis

A journalist for decades.

Marketing