Pokémon Go has been the summer phenom, attracting the very people coveted by credit unions to expand membership.

While many credit unions have ignored the trend, some have incorporated it into ongoing marketing efforts in a like spirit of playfulness.

Verity Credit Union of Seattle tested a Pokémon Go strategy at its two newest branches to see whether engaging people in a context so foreign to the staid norms of a financial institution can lead to a stronger relationship with members and the community.

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Jim DuPlessis

A journalist for decades.

Marketing