The meteoric growth of Pokémon Go has presented a fertile testing ground for financial institutions considering applying gamification and location-based services to their member acquisition strategy. At its core, the Pokémon Go phenomenon should be viewed as an opportunity to experiment with gamification as a way to support business growth by connecting with potential and existing millennial members, influencing foot traffic at branches, improving overall financial literacy and building a future member base.

There has been a lot of broad discussion around the business applications of Pokémon Go. Here are some questions to consider as you define your experiments at the outset:

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