Is your strategy to capture more loans going the distance? Are the right pieces in place to support a full press ahead when it comes to going after all the business? Many credit unions have a plan to capture more loans, but it falls short. Bridging the gap between rates, member messaging and optimizing dealership relationships will get your credit union where it needs to go.

Generating results takes planning. Let's plan our strategy for auto loan growth. Here's a list of what is needed: Website … check, members … check, area dealerships and competitive rates … check, check. Ready? Auto loan growth is at the highest it has been in more than a decade, so don't be just satisfied with what comes through the door; get hungry for more. Are you?

If you want more, let's discuss what your plan is to drive business to the next level. The foundation of your program has been built. You may have great rates, along with decent loan activity coming in from dealerships, but are you missing out on more business? Are you really working with your dealers to drive leads to them and have business return to you?