"To say it has spread like wildfire is to exaggerate the power of wildfires." That's how The New Yorker contributor Om Malik characterized the rapid adoption of the latest mobile gaming craze, Pokémon Go.

Built on a foundation of augmented reality, the game overlays the real-time images captured by a user's smartphone camera with cartoon Pokémon characters. Kids and adults alike are wandering their cities, visiting physical locations to apprehend the animated creatures inside a virtual world.

Aside from the increasing likelihood of Pokémon Go players wandering into credit union branches, why should the larger movement care?

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