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Credit Union Digital Strategies to Enable the Member Community

Best digital strategies include one-stop digital service and knowing members' digital behaviors.

By Roy Urrico | Updated on July 18, 2016

Having an online and mobile presence is no longer enough. The evolution of financial services involves enabling a digital member community, which increasingly demand more personalized and efficient services.

A 2016 Javelin study predicts that 80% of consumers will be using mobile banking by 2020. “So, a strong foundation has a strong mobile app as evidenced by app store ratings, member feedback and engagement rates,” Kristen Bernard, senior director at NCR Digital Insight, said. She added, when credit unions make it easy for their members to access information and make informed decisions, the engagement with the member via the digital channels increases.

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Roy Urrico

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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