Baby boomers will soon bequeath $30 trillion to their heirs, but many credit unions may see their asset bases dwindle as a result if they don't start taking a bigger interest in Gen Xers, according to industry experts.

Generation X – the 66 million Americans born between 1965 and 1980 – will inherit much of that $30 trillion, creating a sense of urgency that is quietly building among some advisers while much of the rest of the financial world focuses its attention on millennials.

For some credit unions, the massive wealth transfer will mean fighting to keep assets suddenly in the hands of younger, tech savvy, educated heirs – who may already have banking relationships somewhere else.

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