Millennials are the highly coveted demographic that marketers desperately seek to understand and reach. This sentiment is due in large part to their growing prominence in the labor force and increasingly influential buying power.

Reaching this audience is difficult, especially in the financial services industry, as many millennials do not immediately see the value of their services. By finding ways to be relevant and staying engaged with the millennial audience, credit unions can reach and ultimately retain more as their members. But to do so, you have to step onto their playing field.

Millennials place a high value on social media. As a result, they want to see their potential financial institution posting consistently on social channels relevant to their industry and customers or members. Using consistent messaging and visuals across these platforms is paramount. Otherwise, you dilute your brand and decrease your credibility. Utilizing social media effectively will communicate to millennials that you understand them, and therefore can serve them well.