In the search engine advertising (pay per click) world, there are studies that show around 25% of search advertising budgets are wasted. So if your credit union is spending $10,000 a month, $2,500 is going straight down the drain.
As online advertising has evolved, tactics expanded, and getting in the online ad game has become ubiquitous there's a lot of opportunities to opportunities to waste ad dollars fast.
When I audit accounts, I often find the same culprits behind wasted budget and lost opportunity. Luckily, each is easy to fix and get your advertising budget back on track; increasing ROI and protecting your overall spend.
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