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A Bank That Wants to Disrupt Itself

Stop thinking in terms of having a digital strategy, but rather a business strategy for the digital age.

By Jonathan Salem Baskin | Updated on May 24, 2016

Danske Bank, Denmark’s largest bank, got its wake-up call in 2013, when it launched a P2P payment smartphone app that blew past its expectations for adoption, garnering the same number users in its first year that would have taken a decade to acquire before the advent of smartphones. (Almost half the country’s entire population uses it today.)

“We’d never seen a trajectory like that before,” said Tonny Thierry Andersen, Head of Personal Banking & Member of the Executive Board. “But then we asked ourselves a frightening question.”

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