The $1 billion Scott Credit Union signed a sponsorship deal May 12 that includes the naming rights of an MVP deck at Busch Stadium, the home field of Major League Baseball's St. Louis Cardinals.

Financial terms of the three-year agreement were not disclosed by the Edwardsville, Ill.-based cooperative.

The MVP Deck is a covered outdoor party deck in the stadium's left center field. The deal also includes scoreboard advertisements, player appearances and a sponsorship of a Cardinals promotional giveaway night.

Scott CU also will be the title sponsor of the St. Louis Cardinals Player Ticket Program, which provides tickets to children from area youth organizations. The credit union is also planning a ticket promotion later in the season that would allow members to get Cardinals game tickets.

“With St. Louis County being part of our field of membership, we are confident that this partnership with the Cardinals will help us continue to grow,” Scott President/CEO Frank Padak said. “This partnership really increases our visibility in our efforts to educate people throughout the area about the great value they get when they choose to do business with us.”

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Marketing