The second day of the CO-OP THiNK Conference in San Diego took a deeper dive into innovation, purpose and empathy. Hyperpersonalization was the buzzword of the day as CO-OP Financial Services announced the building of its own white label payments platform to compete with Apple Pay and a new four year-partnership with the Filene Research Institute.

"People don't wake up in the morning thinking 'I can't wait to make payments.'" 

"Adopt a culture of curiosity."       

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