There’s a stereotypical perception that credit union marketers and compliance officers just don’t get along. But like most stereotypical scenarios, this one is almost always misleading.

In fact, marketers and compliance officers who form strong professional partnerships are successful in ensuring their social media marketing projects are not misleading, which can protect the credit union’s reputation, prevent potential class action lawsuits and help avoid uncomfortable conflicts with NCUA and state examiners.

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Peter Strozniak

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