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In case you haven’t noticed, we’re in the midst of a serious tech boom that, in my opinion, has only begun to pick up steam. It’s happening all around us, and the sheer speed of innovation is enough to give you amnesia about how far technology has come in just a few years. Take this, for example: Do you realize that the first iPhone was released in 2007 – less than 10 years ago – and now more than 1,000 apps are added to the Apple App Store every day? Whoa.
With that type of unheard-of market saturation, it’s amazing that new tech concepts are still able to grab the attention of the public, which officially has a shorter attention span than a goldfish. The fintech sector specifically is experiencing rapid growth because clever developers have identified unique ways to address real-world problems and improve the life (literally or imaginatively) of the end user. Digital platforms like Robinhood or Ayden have also wisely partnered with talented graphic designers that create engaging, fun interactions and features that draw in younger, more tech-savvy consumers.
More relevantly, they’ve begun to systematically attack the service offerings of traditional financial institutions, including credit unions. Backed by double-digit billions in venture capital funding, investors are betting against us in favor of capturing the loyalty and business of the dissatisfied and impatient on-demand generation.
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