Credit unions today are facing an unprecedented sea of change. New technologies, increasing competition and ever-higher consumer demands continue to reshape the industry, creating a new world of opportunities and risks to consider.
While navigating an industry in flux may seem easier for large global banks than for smaller financial institutions, credit unions hold a distinct market advantage: Their underlying mission of "people helping people."
This spirit of cooperation has defined our movement since the beginning and is the reason so many members continue to seek out credit unions today. As an industry we empower individuals financially by leveraging our combined resources and we are at our best when we band together.
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