Michigan Community Credit Union has locals looking for a Fiesta.
Since last fall, the $146 million credit union has been challenging locals to #FindThe Fiesta, its branded and wrapped 2011 Ford Fiesta.
Created as a fun way to interact and engage with the community, locals have been encouraged to take photos of the Fiesta and post using the hashtag across social media channels such as Facebook, Twittter, Google Plus and Instagram. Once a quarter, one lucky person is randomly selected from the #FindTheFiesta posts and rewarded with a $50 gift card.
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Not only has the branded Fiesta been a social media darling, but it's been the star at several local events as well.
"We are having fun driving the Fiesta in local parades," Liz Hoffius, marketing manager said. "We're excited to continue engaging with the community in this way and to see the pictures that are posted on social media using the hashtag."
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