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3 Tips for Growing Your Credit Card Portfolio

The success of your credit card program depends on how well you market it. This is especially challenging in todays hyper-competitive environment.

By John San Filippo | Updated on March 23, 2016

Regardless of whether your credit union outsources its credit cards, processes them in-house, or uses a hybrid self-administered approach, you are ultimately responsible for promoting those cards.

The success of your credit card program, in other words, depends on how well you market it. This is especially challenging in today’s hyper-competitive environment, where new offers seem to arrive in member mailboxes almost daily. How, then, can you convince members that your credit program is the way to go – and keep them spending? Here are three tips.

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