In 2012, Gartner Analysts predicted that by 2018, CMOs would spend more on IT than their CIO and CTO counterparts.

Last week I led a discussion with Information Systems graduate students at the University of St. Thomas in St. Paul, Minnesota. I kicked the discussion off with the Gartner data point.

Considering the audience, it triggered some puzzled looks. For the past half decade, I've led versions of this discussion to graduate students ranging from 20 somethings just starting out, to those with well-established careers.

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