For credit unions, providing superior service is a key differentiator. It's also the main reason why people seek services from them, rather than from banks or other lenders. Because of the advancements being made with technology in their personal lives, many members are looking to their credit unions to embrace the latest technology trends, such as mobile and e-signatures, and to evolve their services.
Fast access to information should be a top priority when it comes to service. Today, many credit unions are able achieve their service goals by integrating their core systems with enterprise content management systems. The integration empowers employees to quickly access member information and respond to requests faster. Many credit unions question whether they should replace or enhance core systems with other solutions to provide additional functionality. I typically outline how ECM helps tie systems together to share information, speed up internal processes with automatic workflow timers and notifications, and securely manage information to give front-line staff everything they need to retain current members and attract new members.
Here are eight reasons why credit unions should integrate their core systems with ECM:
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1. It increases the communication between systems
Think of ECM as the universal translator between discrete technology systems that don't seem to understand what the other is doing. By utilizing ECM as the connection between those systems, information is shared and exchanged with ease and without the risk of losing important data.
2. It provides better access to information
Content stored within an ECM solution has one central location. So pulling information such as statements and checks can be done in seconds, eliminating the need to tell members, "One moment please," while you sift through files and filing cabinets trying to locate a particular document.
3. It decreases member wait times
By embracing digital workflows, you'll have instant access to information – something that will be appreciated by any member who has had to wait for what seems like an eternity for an employee to pull information.
4. It improves data accuracy and work efficiency
By capturing documents and information electronically, then routing it to the appropriate person, employees spend less time keying in information. This process mitigates the risk of the wrong information being entered, and in turn, allows employees to spend more time on what really matters – servicing their members.
5. It eliminates the need to print reports
Going digital means you will have quick and easy access to electronic images instead of paper folders or files. Not only does that cut the costs associated with paper, but it gives you back the time you would have spent trying to locate that paper. (See reason #2 above.)
6. It enables instant and secure access to reports and documentation
ECM integrations link all information for a 360-degree view of members from a secure and central location.
7. It allows you to use data to make better decisions and support future growth
ECM can manage reports from within the core platform, then turn the data into meaningful information to help employees make the best decisions for both the members and the credit union to foster continuous growth.
8. It keeps employees in familiar environments
We often hear that ECM is the best kept technology secret because the core system integration is so good, people don't even realize they are using it. By keeping people in the systems they are more familiar with, they are able to navigate through processes while enjoying the additional functionality and capabilities that come with their ECM integration.
More credit unions are engaging in conversations about best practices and strategies for technology, and are trying to evaluate whether they should switch their current solutions or deploy new applications. While each situation is different, in many cases ECM can be implemented or leveraged in a new way to help achieve the business results they are looking to achieve. I could go on about the benefits of ECM integrations, but I'll spare you the long and drawn-out details and leave you with just one more – the biggest benefit credit unions will see from integrating their core systems with ECM is improving the quality of service they provide to their members. Don't believe me? I recommend you reread the eight reasons outlined above.
Michelle Harbinak Shapiro is financial services marketing manager for Hyland, creator of OnBase. She can be reached at 440-788-6803 or [email protected].
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