How many social media sites are you on today, scrambling for more followers, more friends – more likes or comments for your credit union? The ever-expanding volume of technology and communication channels makes it all too easy to lose sight of the one thing that will truly move the needle: Your brand and how your target audience perceives it.

Today's power to connect can be used to simply say things – to put the kind of noise out there that people are trying their best to tune out. Or it can be used strategically, to reach members and non-members in a way they'll want to remember.

Your brand can achieve the same level of emotional connection that brands like Apple or Disney have achieved. It doesn't take a high-dollar budget. It just takes evoking the right kind of response – leveraging a simple and relevant idea to make the audience feel something.