The Columbus, Ohio-based, $3.7 billion Corporate One Federal Credit Union announced it signed five clients to its mobile onboarding and member acquisition suite designed specifically for credit unions.
According to Corporate One, its MAX mobile/digital family of solutions optimizes credit unions' member acquisition strategies. The MAX product line includes an account opening platform from the Alpharetta, Ga.-based Gro Solutions, which works online, at the branch or via a mobile device.
ClickSWITCH, another MAX product, helps new Corporate One members securely switch existing automated debits and credits to their new credit union account in an average of four minutes via smartphones, tablets and PCs from any location.
The credit unions adding MAX's mobile onboarding capabilities are the West Chester, Ohio-based Kemba Credit Union ($730 million); the Cleveland-based The Ohio Educational Credit Union ($127 million); the Oak Harbor, Ohio-based Commodore Perry Federal Credit Union ($35 million); the Portsmouth, Ohio-based Desco Federal Credit Union ($274.5 million); and the Decatur, Ill.-based Staley Credit Union ($126 million).
"We believe our MAX product suite is the best, holistic digital solution designed specifically to address challenges in the current market to help credit unions successfully acquire and ultimately increase the profitability of their membership," Lee Butke, president/CEO for Corporate One, said. "The diversity of our new clients shows that MAX is the digital account opening and engagement solution that works for every credit union, no matter their size."
In addition to its innovative digital account opening technology, Corporate One explained MAX's ability to support core integration is a major benefit for credit unions.
"We have partnered with a digital platform provider, Gro Account Opening, that enables a credit union to compete with larger financial institutions and fintech providers, along with multi-channel access and seamless core integration," Corporate One SVP and chief product management officer Keith Riddle said.
Riddle emphasized that core integration is an optional solution, and is applicable to credit unions looking to communicate real-time confirmation of account-related information to new members as part of their application workflow, and streamline back-office operations.
"We selected the MAX product suite based on its innovative technology, its support for acquiring new members, and its ability to switch a new member's existing direct deposits and payments from their old financial institution to ours," Kemba President/CEO Steve Behler said. "With MAX, we look forward to having full member engagement from the very beginning."
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
