The Los Angeles-based CU Wallet said it intends to drive adoption of its white label mobile wallet by offering up to 30% cash back through a strategic partnership with the San Diego-based Mogl's merchant rewards program.
The CU Wallet platform integrates Mogl offers into its application's central directory, which currently supports thousands of consumer-specific discounts and loyalty incentives in a single location. CU Wallet's 120 member credit unions, which represent more than 10 million consumers, can offer Mogl's linked offers to their own members within their own credit union-branded mobile apps.
Members connect their Visa, MasterCard or American Express cards to the Mogl network and can use them wherever they shop – in-store, in-app and online – at participating venues to instantly earn rewards and receive reward notifications.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
