The Los Angeles-based CU Wallet said it intends to drive adoption of its white label mobile wallet by offering up to 30% cash back through a strategic partnership with the San Diego-based Mogl's merchant rewards program.
The CU Wallet platform integrates Mogl offers into its application's central directory, which currently supports thousands of consumer-specific discounts and loyalty incentives in a single location. CU Wallet's 120 member credit unions, which represent more than 10 million consumers, can offer Mogl's linked offers to their own members within their own credit union-branded mobile apps.
Members connect their Visa, MasterCard or American Express cards to the Mogl network and can use them wherever they shop – in-store, in-app and online – at participating venues to instantly earn rewards and receive reward notifications.
CU Wallet is a provider of secure, white label digital wallet solutions and allows best-of-breed technology partners to deliver an innovative, seamless, end-to-end consumer experience, according to the company. CU Wallet enables more than 100 regional and community financial institutions to deliver digital shopping and payments services to their account holders.
"Featuring the Moglcard linked offers network within the CU Wallet app will give customers greater value when they pay with their mobile device," Jon Carder, CEO and co-founder of Mogl, said. "This gives us an opportunity to deepen loyalty in a way only Mogl can and enhance the customer experience through added services consumers expect from a mobile wallet application."
"San Diego County Credit Union understands the value that automatic cash back brings to its customers, which is why the credit union became one of the first financial institutions to integrate debit and credit card enrollments directly to Mogl's network from within our online banking platform," Teresa Halleck, president/CEO of the $6.9 billion San Diego County Credit Union, a CU Wallet consortium member, said.
Paul Fiore, CU Wallet's CEO and founder, added, "The Mogl network will provide our member financial institutions with increased transactions supported by a secure, compelling and convenient digital shopping experience. Our team is thrilled to work together with Mogl to deliver innovative white label mobile wallet solutions for financial institutions."
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
