CO-OP Financial Services and OpenIDEO have joined forces on a credit union engagement initiative supported by MasterCard.

The initiative, an online collaborative community focused on merging innovation, purpose and the future of financial services was unveiled during CUNA's Governmental Affairs Conference.

"This CO-OP program powered by MasterCard is dedicated to co-creating the future of human-centered financial services," Samantha Paxson, chief marketing officer, CO-OP said. "The online network will provide the process and tools to engage in human-centered design, and serve as a collaborative catalyst for innovation."

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