WASHINGTON – CUNA's Governmental Affairs Conference kicked off Monday, attracting nearly 5,000 credit union executives, vendors and family members, the trade association said.

Click through to see photos of the day's activities.

credit union attend CUNA GAC Powerful Cause, Positive Effect was this year's GAC theme.

cuna GAC credit union attendance

Rev. Mark Brentley opened the morning session with a prayer.

cuna gac kicks off day 1Attendees recited the Pledge of Allegiance during the opening session.

cuna gac day one

Credit union executives represented Texas during the opening session's parade of states.

cuna gac day oneMinnesota was also well represented in the parade of states.

cuna gac day onePerformers played the national anthem.

cuna gacCredit union representatives prepared to present their state flags during the parade of states.

cuna gacCUNA President/CEO Jim Nussle's opening speech fired up attendees. He and his wife, Karen, demonstrated how to create 15-second videos to support CUNA's new #CUdifferent social media campaign.

cuna gacNCUA Chairman Debbie Matz encouraged credit unions to pursue low-income credit union and community development financial institution designations.

cuna gacCUNA's Bill Hampel took the stage to present the 2016 Member Benefits Performance Award for delivering direct financial benefits to member households.

cuna gacLisa Bodell, futureist and founder/CEO of the innovation research and training firm futurethink, urged attendees to foster a culture of innovation.

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