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Ushering in a New Digital Era: Multi-Device Banking

Credit unions must invest in an omnichannel platform to remain relevant and meet millennials needs.

By Murthy Veeraghanta | Updated on November 30, 2015
The shift in demographics and rapid growth of mobile devices has resulted in a meaningful increase of not only digital banking, but multi-device banking. Consumers today are increasingly jumping from device to device throughout their entire day, often using several devices simultaneously.

Multi-device banking has become the new normal, and to remain relevant, credit unions must invest in a digital banking platform that is device agnostic and features a responsive design, all while eliminating the need for separate platforms for Internet banking, tablet banking and mobile banking.

The growth in electronic and mobile payments coupled with the fact that millennials – the most tech-savvy generation in history – are quickly becoming both customer and employee, financial institutions are under substantial pressure to consolidate all digital channels. This year, millennials have taken over the American workforce, accounting for more than a third.

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