The American Customer Satisfaction Index released last week reported that customer satisfaction at credit unions hit a five-year low.

According to the 2015 ACSI report, credit unions earned what would qualify as a B- in school: an 81 out of 100. That was down 4.7 basis points since 2014 and was the lowest score in five years. In 2011, the score reached a high of 87.

The index was based on 9,202 customer surveys collected in the third quarter of 2015.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Credit Union Management