LOS ANGELES – As today's banks and credit unions face competition from online-only financial services providers, many fear branches may one day be a thing of the past. But traditional financial institutions should toss their worries aside, because while the importance of digital experiences is growing, brick and mortar locations as well as in-person services will not disappear.
That's what Geezeo's principal and chief marketing officer, Bryan Clagett, assured an audience of mainly small community bankers Nov. 10 at the American Bankers Association's annual convention. Clagett, whose company provides personal financial management tools to more than 400 banks and credit unions, offered digital marketing tips as part of a panel discussion with Karen Partee, senior vice president and chief marketing officer for Texas Bank and Trust, and Candace Wiest, president/CEO for West Valley National Bank.
"Disruptors are out there to scare you and say that the bank of the future will be an app," Clagett said. "But that's not true. The bank of the future will still be a bank, but it will be different, and it will be highly digital."
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
