As technology rapidly changes the role of the branch, credit unions seek ways to differentiate the in-person member experience. Plus, one credit union unveils a first-of-its-kind banking concept: Virtual reality branches. Learn more in this Focus Report.
Virtual Reality Banking Gamifies GTE Financial: Members can now send their avatar to the branch.
5 Ways to Improve the Member Journey: In a time when 87% of Americans are online, credit unions feel compelled to focus on technology.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
