Boosting member engagement was the driving force behind the Knoxville, Tenn.-based, $1.84 billion ORNL Federal Credit Union's implementation of a new mobile banking experience.
Until recently, ORNL FCU, which was chartered in 1948 to serve employees of the Oak Ridge National Laboratory in Oak Ridge, Tenn., were cautious about adopting new technology. That changed when the credit union developed an enterprise strategy built on the Austin, Texas-based Kony's cloud-based mobile platform and middleware to retain and grow its membership.
Since rolling out the new mobile application, the credit union has averaged about 3,400 new mobile banking app downloads monthly.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
