Search
 
Commentary

‘Express Yourself’ With a Vision Statement for Your Credit Union

To avoid becoming a has-been, take a cue from Madonna and define a clear purpose catered to your current audience.

By Sarah Snell Cooke | Updated on October 29, 2015
What the hell happened to me? I used to own the Top 40. I knew all the song titles, lyrics, artists, albums, everything back in the 80s and 90s. When we were determining songs for our 1990 lip sync contest as part of CU Times’ 25th anniversary, choosing was difficult because we knew and loved all of them. Thing is, very few of the artists are still performing or even well known today. Who remembers Wilson Phillips or Taylor Dane?

I recognized maybe a handful of the artists’ names on the current top 40. Why? Because in life as in business, we decide what’s important and what’s no longer as important. I decided I wasn’t going to listen to and relentlessly memorize the latest music any more. My vision for what was important changed, including growing a family and a career, and toning down my obsession with new music.

As budget season is upon businesses everywhere, we must decide not only what to add, but also what to eliminate. Now is a good time to revisit your credit union’s vision statement, and whether it remains relevant and is supported by your strategy and budget. If you haven’t created a vision statement, it’s a very good idea to consider as a way to clearly and succinctly state where the organization is heading for members and employees, and inspire the team to all push in the same direction.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.